About us

How it all started

Established in 2016, Rugged SA has been the local leader in the procurement and distribution of rugged phones, rugged tablets,and other various ruggedized devices. More frequently than not being the partner of choice for leading companies and organizations in South Africa. No matter what your personal or professional needs are, Rugged SA supports both work and play so you can feel more than confident with a reliable device all day long. Our durable and robust handsets and accessories are developed using the highest-quality materials and designed with the latest technology and innovation in mind. Yet each device has a fit-for-purpose design making sure it can handle whatever rugged situation you place it in. Our in-house servicing and technical team together with the back end operations really differentiate us from the market and makes us an industry powerhouse and market leader in the toughest South African industries such as Mining, Manufacturing, Warehousing, Logistics, Security, and Agriculture. Every day, we continue to focus on bringing you superior products with our multitude of patents that direct and influence the rugged space.




University and lifelong friends finds Rugged SA in 2016.

Rugged SA established its first offices in Fairlands, Randburg 75sqm, in an old 3-bedroom apartment at the back of a lawyers firm, appointing its first 3 permanent employees and establishing a repair center in the kitchen area.

Appointed as the Exclusive Distributor of Blackview a Rugged Phone Brand aimed at the enterprise and working class market of South Africa.

Appointed as the Exclusive Distributor of Ulefone a Rugged Phone Brand aimed at the enterprise and working class market of South Africa.

Rugged SA starts finding its feet, moving to larger offices at 47 Kroton Street, Weltevredenpark 130 sqm, employing 8 full time employees at the end of the year and increasing our customer base 10 Fold.

Appointed as the Exclusive Distributor of AGM, a Rugged Phone Brand aimed at the enterprise and working class market of South Africa.

Appointed as a platinum partner of Chainway, an Enterprise Scanning/RFID Solution Brand.



Rugged SA finds significant growth and moves to larger offices in the Constantia Office Park 350sqm, employing 20+ employees at the end of the year.

Starting to establish key relationships with large corporate entities and Mobile Operators claiming a stake as one of the top 6 hardware suppliers into MTN.

Rugged SA Launches RUGGEX, its own Brand of Enterprise Devices, aimed at dominating the enterprise sector of South Africa.

RUGGEX, a line of Intrinsically Safe Phones and Tablets for the mining and petrochemical industry is launched.


Rugged SA again finds significant growth having to move to larger offices in the Constantia Office Park 900sqm, employing 30+ employees at the end of the year.

Rugged SA becomes the exclusive distributor for CHUWI, a high-end premium brand aimed at young successful working class of South Africa.

Rugged SA strategically positions itself as one of South Africa’s fastest Growing ICT Distribution Companies and aggressively starting to penetrate the Public Sector with a large success.


Rugged SA continues rapid growth with 50+ employees and having to acquire an additional 300sqm in warehouse space.

Appointed as one of a few Vodacom Preferred Suppliers.

Establishes its Tender Centre to empower growing SME business within Government.

Established Rugged Africa to further invest in and advance previously disadvantaged individuals and SME’s.

Rugged SA launches RIZZEN, its own worldwide, consumer and enterprise electronic brand aiming to become a household brand in the retail and educational sector in the African and International Market.

Becomes a Distribution Partner of Zebra, Bluebird and Durabook.



To inspire a futuristic, digital, and technological age  for every South African



Through integrity, innovation, and teamwork, we will establish unbreakable long term relationships with our customers, resellers and suppliers.

Enterprise Clients

Reseller Clients

Devices Supplied

Toughest brand in Africa

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