About Us

Our Story

Established in 2016, Rugged SA has been the local leader in the procurement and distribution of rugged phones, rugged tablets, and other various ruggedized devices. More frequently than not being the partner of choice for leading companies and organizations in South Africa. No matter what your personal or professional needs are, Rugged SA supports both work and play so you can feel more than confident with a reliable device all day long. Our durable and robust handsets and accessories are developed using the highest-quality materials and designed with the latest technology and innovation in mind. Yet each device has a fit-for-purpose design making sure it can handle whatever rugged situation you place it in. Our in-house servicing and technical team together with the back end operations really differentiate us from the market and makes us an industry powerhouse and market leader in the toughest South African industries such as Mining, Manufacturing, Warehousing, Logistics, Security, and Agriculture. Every day, we continue to focus on bringing you superior products with our multitude of patents that direct and influence the rugged space.

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Our Mission

Ensuring each client and project are suited with the best and latest Ruggedized technology, service and support.

Our Vision

To become the market leader in distribution.

Our Brand Promise

At Rugged SA we pride ourselves with the quality rugged products & solutions we have to offer. We strive and work relentlessly to ensure our products & solutions not only meet standards & expectations but exceeds them. We constantly strive to bring the next wave of ruggedized technology into our product catalog on a regular basis to ensure our clients always have the best and the latest rugged technology to choose from. Our trained staff will always be available to provide the best advice, support, and of course, friendly & professional service to ensure you receive the best-ruggedized buying experience any company has to offer. Every single product ordered from Rugged SA is quality checked and tested to ensure it meets the highest standards. It is our endless mission to put a satisfactory smile on ALL our client’s faces.

Order a UleFone Armor phone and receive a FREE multi-functional protective case to the value of R399!


Please note that all repair devices take 10 – 15 working days.