It’s our promise to customers that we respect the trust you place in us and the privacy of the information you share. Part of providing superior customer service includes making sure that we’re building a relationship of trust with our customers. Our way of doing that is to let you know in a clear, prominent, and easily accessible way how we collect, use, share, and above all protect your personal information. In this policy, Rugged SA (Pty) Ltd, “we”, “us” or “the Company” refers to Rugged SA (Pty) Ltd Holdings Limited and any other company that forms part of the Rugged SA (Pty) Ltd corporate family of companies. We will only collect personal information that is necessary for the purposes described in this policy and will only process personal information in compliance with applicable laws, including the protection of Personal.
Information Act (POPIA) and in ways that are for, or compatible with, the business purposes for which the personal information was collected or that are subsequently authorised by you.
This Policy outlines:
Rugged SA (Pty) Ltd takes steps to ensure that we manage your personal information properly to maintain your trust.
We may collect the following categories of personal information. Not all categories may be collected about every individual, and this will depend on the purpose for which we need the personal information:
Collection of Personal Information
We collect information from you in a variety of ways. It may be:
Information Collected from a Device Associated with You
You passively provide us information through technology. Some of this information may be linked to you personally. This information helps our websites and mobile services work correctly and supports our customer marketing and analytics efforts – our work to understand our customers’ needs and provide information about our products and services. Here are some examples:
Information We Collect Through In-Store Technology
We may collect your personal information from technology we use in our offices, such as our facility cameras. We operate cameras in store for security and operational purposes, for example, to help us improve the design of our stores to better serve our customers.
Information We Collect from External Third-Party Sources
We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services and marketing to you and prevent or detect fraud. We collect personal information from consumer reporting agencies in conjunction with products or services that involve financial risk to Rugged SA (Pty) Ltd, such as transactions in which Rugged SA (Pty) Ltd extends you financing.
Information Provided Directly by You
You actively share information with us in various ways in our stores and online. For example, you share information when you:
All personal information that is supplied to the Company must be accurate, up to date, not misleading and complete in all respects. You undertake to immediately advise the Company of any changes to your personal information should any of these details change.
Our goal is to limit the information we collect to the information needed to support our business.
Purpose for Collection of Personal Information
The information collected and processed by Rugged SA (Pty) Ltd may be used for the following purposes:
All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. We will only retain personal information for longer than the purpose for which it was collected if it is required by law or where you have given consent for us to retain such information for an extended period.
Sharing of Personal Information
All of the categories of personal information that we collect may be shared with other companies, including those within our corporate family, for a business purpose. We will not sell or rent your personal information for money.
We may share your personal information in limited circumstances, such as to conduct our business, for other companies to offer you and administer your use of co-branded products, in the event all or a part of our business is merged, sold or reorganized, when legally required, as described below, or with your consent.
We will not share your personal information outside of our corporate family of companies, except in the following circumstances:
We may share aggregated or pseudonymous information (pseudonymous information includes things like: device identifier, type of device, IP addresses, cookies and other information associated with your browsing and app usage) with other companies, such as publishers, advertisers, measurement analytics providers, and others. We do not share information that directly identifies you (information such as name or email address) with these companies.
Our website also links to other websites that may collect personally identifiable information about you. Company is not responsible for the privacy practices or the content of those linked websites.
Where we need to transfer your personal information outside the borders of South Africa, we will ensure that we only transfer the personal information to countries that have similar privacy laws to those applicable in South Africa or to a party who is contractually bound to comply with data protections obligations which impose no lesser legal requirements than those imposed by POPIA.
Before transferring personal information to a third-party contractor, such as an authorised service provider, the Company will obtain assurances from the third party that it will process personal information in a manner consistent with this policy. Where we learn that a third-party contractor is using or disclosing personal information in a manner contrary to this policy, we will take reasonable steps to prevent such use or disclosure.
With Your Consent
In circumstances other than those described above, we will ask for your affirmative consent before we share your personal information outside of our corporate family of companies, and we also will not sell or rent your personal information for money.
Websites and Mobile Applications
By using our websites, mobile applications, Wi-Fi and/ or by providing your information to us, you agree to the practices described in this policy, and you agree to Rugged SA (Pty) Ltd, its directors, officers, employees, servants, agents and/or contractors and/or other third parties to process (which will include collecting, using and disclosing) your personal information for the purposes stated in this policy.
If you do not agree to this policy, please do not use our websites, mobile applications, Wi-Fi and/ or provide your information to us. Any use by you of our websites, mobile applications, Wi-Fi and/ or any provision by you of your information will be deemed to constitute your acceptance of the terms in this policy.
The security and confidentiality of your personal information is important to us. We have implemented technical, administrative, and physical security measures to protect your personal information from unauthorised access or disclosure and improper use.
Access to your personal information is restricted to only to those employees who need the personal information to perform a specific job / task. All employees with access to Personal Information are kept up to date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customer’s personal information.
We are committed to ensuring that our security measures which protect your personal information are continuously reviewed and updated where necessary.
It is important for you to protect yourself against unauthorised access to your account password. Be sure to log out of your account or to close your browser after you have completed your visit to the website or mobile application.
Whilst we will do all things reasonably necessary to protect your personal information, we cannot guarantee nor do we accept any liability of whatsoever nature for any unauthorised or unlawful disclosure and/or use of your personal information, either by employees and/or made by any third parties (including third party service providers) who are not subject to our control, unless such disclosure and/or use is as a result of our gross negligence.
Upon reasonable request and in accordance with POPIA, we will grant customers reasonable access to their personal information and will permit them to correct, amend or delete personal information that is incomplete or inaccurate.
Should you so request, we will provide you with the record or a description of the personal information which we have about you, including information about the identity of all third parties who have, or have had, access to the personal information: (i) within a reasonable time; (ii) at a prescribed fee, if any; (iii) in a reasonable manner and format; and (iv) in a form that is generally understandable.
Should you wish to make a request please email firstname.lastname@example.org.
e will take reasonable steps to ensure that all personal information is kept as accurate, complete and up-to-date as reasonably possible but may not always expressly request you to verify and update your personal information, unless this process is specifically necessary. We expect that you will notify us from time to time in writing of any updates required in respect of your personal information.
In addition, you may cancel or modify the email communications you have chosen to receive from us by following the instructions contained on our website. If you have any questions concerning your personal information or how to exercise these rights, please Contact Us at email@example.com.
You also have the right to lodge a complaint with the Information Regulator. You can email the Information Regulator with your complaint/query at mailto:firstname.lastname@example.org call them on 012 406 4818. Visit their website for more details: https://www.justice.gov.za/inforeg/contact.html.
The Company reserves the right to amend this policy at any time. All amendments to this policy will be posted on the website.
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